Feathery 的工藝之根｜從手工草帽到鸚鵡玩具的傳承
Feathery 的故事，從一頂草帽開始。

在 1940 年代 的台灣鄉村，王家勇先生以勤勞與手藝開啟了家族的第一份事業——草帽代工。
那個年代沒有大型工廠，家家戶戶的院子都是生產線。
家人與鄰里共同編織、曬乾、整型，一頂頂草帽養活了無數家庭。
那段歲月，不只是產業，更是一份「用雙手創造生活」的信念。

到了 1980 年代，家族第二代看見市場轉型的契機，
從家庭代工發展為「三星帽業行」，並於 1988 年 正式設立 三星製帽有限公司，
成為台灣早期具代表性的草帽製造企業之一。
雖然手工逐漸被機械取代，但那份根植於心的「手作精神」從未消失。

數十年後，Feathery 承接這份傳承，將草帽的工藝延伸至鸚鵡玩具設計。
我們依然堅持手工製作的精神，
親手挑選每一種天然素材——從棉繩、木塊、椰殼、玉米葉到椰仟纖維，
每一種質地都經過安全評估與反覆測試，
確保鳥寶在啃咬、抓握與探索時都能安心互動。
只是這一次，我們編織的，不再是帽子，而是鳥兒的幸福與安全感。

即使台灣是一座環島，許多原料需要仰賴進口，
Feathery 仍以 MIT（Made in Taiwan） 為核心，
網羅世界各地的優質原料，結合台灣的手工工藝與嚴謹品質管理。
每一件玩具，都是「國際選材 × 台灣手作」的成果。

我們也持續與當年那批家庭的第二、第三代合作，
讓熟練的雙手重返舞台，讓年長的師傅們仍能擁有工作與尊嚴。
即使時代改變，我們仍記得那些與我們一同奮鬥過的人。
Feathery 不只是延續工藝，更實踐企業的社會責任——
為當年的家庭、長者與下一代，提供穩定而有意義的工作機會。
因為我們相信，真正的品牌，不只創造產品，更要創造價值的循環。

而這一切努力，最終的目的都只有一個——
讓鳥寶在玩樂與探索中，既安全又快樂地成長。

我們不只是製造玩具，
我們在守護，每一隻展翅的心。

Feathery Craftsmanship｜From Straw Hats to Parrot Toys

Feathery’s story began with a hat.

In the 1940s, Mr. Wang Chia-Yung, a craftsman from rural Taiwan,
began hand-weaving straw hats with his family.
Back then, there were no factories — every courtyard was a workshop.
Neighbors and relatives worked side by side, weaving each hat by hand to support their families.
Those years shaped a legacy built on diligence, skill, and pride.

By the 1980s, the second generation saw new opportunities,
transforming the family’s workshop into San Sing Hat Factory,
and in 1988, officially establishing San Sing Enterprises Co., Ltd.,
becoming one of Taiwan’s early and respected hat manufacturers.
Though machinery gradually replaced handcraft,
the belief in creating value through hands never faded.

Decades later, Feathery inherited that same spirit —
transforming hat craftsmanship into the art of parrot toy design.
We continue to uphold the handmade tradition,
carefully selecting every natural material —
from cotton rope and wood blocks to coconut shells, corn leaves, and agave fibers.
Each texture is tested for safety, ensuring birds can chew, grasp, and explore with confidence.
This time, what we weave is not a hat — but a bird’s happiness and sense of safety.

Though Taiwan is an island that relies on imported resources,
we remain proudly MIT — Made in Taiwan.
By sourcing premium materials from around the world
and combining them with Taiwanese craftsmanship and precise quality control,
each Feathery creation represents global quality with a local heart.

We also continue to collaborate with the second and third generations of those early families,
allowing skilled hands to return to the craft and giving senior artisans continued dignity in their work.
Even as the times have changed, we have never forgotten the people who built this legacy with us.
Feathery not only preserves craftsmanship —
it fulfills its social responsibility by providing stable, meaningful employment
for the elders and families who once helped weave our beginnings.
Because a true brand doesn’t just create products — it sustains people, purpose, and hope.

And ultimately, everything we do is for one simple reason:
to let every bird play, explore, and thrive in safety and joy.

We’re not just making toys —
we’re protecting every feathered heart.